Start-up delivers rice meals for under P130

February 4, 2021by Nino Angelo Comsti0
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EatWell is out to prove that a well-made, tasty meal doesn’t have to be expensive

 

“Kakain ka na rin lang, might as well eat well.”

That’s the belief EatWell was built on and what they’re now successfully proving with their roster of packed meals: that a delicious, well-made meal doesn’t have to be expensive.

Launched last Dec. 29, the food-delivery service offers solo-size rice meals people can easily pop in the microwave in the very container it comes in and enjoy warm any time of day. They are made with no preservatives and in a professional food safety-certified commissary.

This is the delicious result of 15 months of research and development by CEO Dom Hernandez and his formidable team. The entrepreneur took advantage of his background in operating different F&B concepts (he is also a part of Hello Fresh and a string of restaurants including Chino MNL and Mokja Korean) to help build EatWell. He chose all the best-selling recipes from his past projects to come up with a diverse and varied menu that fits many occasions, from classic Pinoy parties to boardroom power lunches.

Unexpected challenges

“The most challenging part was the sourcing of raw materials and manpower,” Hernandez says. “A lot of the reliable suppliers downsized, and even the usual people we dealt with were laid off because of cost-cutting measures. We had to be extra resourceful and extra patient. It was very difficult to unlearn a lot of things.”

He adds, “Even if we had all the launch plans and playbook intact, we had to revisit and alter it so that we can be a solution to the situation. It became clear to me that the food business was turning into a logistics game. This became a driving force for us.”
One thing he made sure not to jeopardize was the quality of his food. “I was not shy in asking help from seasoned chefs, food solution providers, food techs and other experienced colleagues in the industry. I had different R&D consultants. We conducted surveys, did taste profiling, and listened to personal recommendations from our target market. We are a very lean start-up, but we do have a product development board that decides on which dishes to offer and develop.”

No more than P130

Their beef kebab is juicy and comes with a lovely garlic mayo. The pork barbecue is sweetish, the way many Filipinos like it, and is balanced with atchara. And the spicy chicken kalbi remains tender and flavorful even after being reheated in the microwave.

Pork Liempo
Pork Sisig

There’s beef burger steak, chicken teriyaki, pork sisig, sweet and sour chicken, fish or pork, chop suey and laing. They are currently developing a silog line. Every dish comes with white rice and none costs more than P130.

It’s always tricky to balance price with quality, but that’s something Hernandez is willing to take on. “We’re willing to forego margins to fulfill a real everyday need. Profits can come over time. Similarly, it would be maintaining the high quality of our meals at low prices that would be our value proposition, which we’d like to believe, can not only sustain our volumes, but can result in customer satisfaction.”

They started with with three EatWell hubs in December, with eight now in total.

“The process was long and tedious, but the reception and overwhelming good feedback we are getting now made all that work worth it!”

To order EatWell’s packed meals, you may visit www.eatwell.ph, log on to @eatwellfoodco in Instagram, and/ or call tel. no. (0915) 888-8060.


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